There are three types of cosmetic displays: embedded, floor to ceiling, and countertop. If you are showcasing a new product, a good display rack design can help retailers in advertising promotion. It can increase the attractiveness of the product, better showcase the selling points of the new product, and attract consumers to purchase. Cosmetics display racks are customized or printed, and their size, shape, and material can be customized according to your new product design. The design is unique and can be placed on counters or smaller surfaces, or embedded on store shelves. Ground display racks are usually placed anywhere within the store.
The retail cosmetics display rack is used to display various types of cosmetics lipstick, eye makeup, facial mask, daily care, etc. The display rack also has a locker function, which can display cosmetics, skin care products, nail polish, lotion, lotion, oil, cream and other products. The cosmetics display rack is suitable for stores, supermarkets, shopping malls, etc. The commonly used materials for cosmetics display racks include wood, metal, acrylic, etc.
Reference to promotional display cases of top ten brands in the global cosmetics industry:
1. Lancome, France
Since it was built in 1935 in France, L'Oreal Group is a global high-end cosmetics brand. The budding rose is known as the brand mark. Lancome series perfume is world-famous, and Lancome cosmetics is a representative cosmetics for high-end women.
2. Estee Lauder, USA
Founded in 1946 in the United States, it is a world-class makeup brand known for its skincare cream and anti-aging repair skincare products. The small brown bottle repair family/pomegranate series/multi effect Zhiyan series are its star products, which are favored by more young women.
3. Shiseido, Japan
In 1872, Shiseido established the first Western style dispensing pharmacy in Ginza, Tokyo, Japan. In 1897, a scientifically developed makeup solution based on Western pharmaceutical prescriptions, called EUDERMINE, was developed.
Shiseido has always been committed to research on beauty and hair, and has developed many innovative products and beauty methods. Today's Shiseido is not only popular in Japan, but also among many consumers worldwide. Its products have been sold in 85 countries worldwide, becoming the largest and globally renowned cosmetics group in Asia.
4. Dior, France
Dior was founded by French fashion designer Christian Dior from January 21, 1905 to October 24, 1957, and headquartered in Paris. Mainly engaged in women's clothing, men's clothing, jewelry, perfume, cosmetics, children's clothing and other high-end consumer goods.
Following Mr. Christian Dior's beautiful vision of "not only making women more beautiful, but also making them happier", Dior skincare has explored dual skin beauty achievements. Once used, it can instantly reveal the light sense beauty skin, meet the skin care needs of all women, and keep them young and beautiful. Dior's perfume and cosmetics are very popular with Chinese women, representing high-end cosmetics.
5. Chanel, France
Chanel is a French luxury brand founded by Coco Chanel (originally Gabrielle Bonheur Chanel, Chinese name Gabrielle Coco Chanel) in Paris, France in 1910.
For Chanel, the birth of every skincare product is a long and precise research and development journey. The core component of the Luxury Essence Revitalization Series - May Vanilla Pod PFA is extracted from the fresh fruits of Madagascar's May Vanilla Pod. Through multiple precision fractionation technologies, it is refined to pure and has strong rejuvenation function, which can awaken all the vitality of the skin.
6. Clinique, USA
Clinique was founded in New York, USA in 1968 and is now part of the Estee Lauder Group in the United States. Its promotion of basic skincare in three steps is world-renowned.
Clinique facial soap, Clinique cleansing water, and Clinique special moisturizer are highly popular among consumers and have become contemporary fashion symbols and role models in the cosmetics industry. In addition to Clinique's basic care products, Clinique's dermatologists have also developed various auxiliary products that meet the needs of different skin types to clean, cleanse, and moisturize the skin.
7. Japan Sk-II
SK-II was born in Japan and is the perfect product of Japanese skin experts applying cutting-edge technology to the development of skincare products. It is a popular skincare brand in East Asia and Southeast Asia.
SK-II has won the love of elites from all walks of life, including renowned entertainers, top models, and makeup artists, by reproducing crystal clear skin. They witnessed the magic of perfect skin brought by SK-II through their own experiences. In their minds, SK-II is their skin care expert and the creator of their crystal clear skin.
8. Biotherm, France
Biotherm is a high-end skincare brand headquartered in Paris and affiliated with L‘oreal.
Established in 1952. Biotherm's products all contain a unique mineral active cytokine--Life Plankton, the essence of Huoyuan. Biotherm specifically adds natural active ingredients based on the specific efficacy of different series of products, and the two complement each other to provide extra care for the skin.
9. HR (Helena)
HR Helena Rubinstein is the top luxury beauty brand under the L'Oreal Group and one of the founding brands in the modern beauty industry.
It is worth mentioning that HR Helena has teamed up with Philippe Simonin, a renowned expert in the field of cell electrotherapy technology, for the first time to launch a skin micro electrotherapy solution. Nowadays, in the beauty salon of the Peninsula Hotel in Shanghai, you can experience the popular "non-invasive micro plastic surgery beauty treatment plan" of the European royal family. Coupled with HR Helena and the famous Swiss beauty agency LACLINE MONTREUX, the "Interventional Skin Care Series" product is jointly launched, which can achieve a pioneering and sharp care experience comparable to medical beauty, and has significant therapeutic effects on improving flaccid skin and reshaping facial contours.
10. Elizabeth Arden, USA
Elizabeth Arden is a brand established in the United States in 1960. Arden's product line includes skin care products, cosmetics, perfume, etc., and enjoys a high reputation in the beauty industry.
Elizabeth Arden's products not only have elegant and fashionable packaging, but also become synonymous with high-tech; It not only has the most perfect maintenance, makeup and perfume, but also represents the most beautiful things in the world in the past century - tradition and technology, elegance and innovation.
The honor of "Top Ten Cosmetics in the World" is given by consumers all over the world. They may have different perceptions in different countries and regions, and each cosmetics brand has its own main products and solutions. For women in different regions, the best way is to go to a dermatology hospital to do a comprehensive test and analysis, and choose cosmetics and use programs suitable for them according to different skin types, You cannot see colleagues using branded cosmetics, as this may disrupt the barrier function of your skin and lead to various skin problems.
The following is the ranking of the top ten global cosmetics by domestic consumers, which is different from foreign rankings:
1. Estee Lauder
2. Lancome
3. Clinique
4. SK—Ⅱ
5. L’oreal
6. Biotherm
7. Shiseido
8. Laneige
9. Shu uemura
Post time: May-18-2023
